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Creating shared value requires shared valuation
The key question for every business model is whether the initiative is viable and sustainable over time. We measure that through a conventional cost-benefit analysis, and we do that even in what are considered sustainable business models. Is that the way to go, and does it reflect all values that are created? Is it at all possible to develop a sustainable business when not all implicit values ​​are valued? The answer, of course, is no, but… how can we do it differently?